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Excessive Packaging
In this highly commercialized society, the merchants have been making all the effects to add to the attraction of their products. The phenomenon is extremely prevalent that the packages themselves cost much more than the goods in them. Therefore, consumers in growing numbers express serious concerns over this problem.
There are several factors that can account for this phenomenon. To begin with, numerous people buy the goods in attractive packages as gifts for their friends, parents, and leaders. In this case, extravagant packages can assist them to demonstrate their care, respect, and loyalty. Moreover, the market has been saturated with homogeneous products. In order to differentiate their products from those of others quickly and directly, the manufacturers are more than willing to invest in the packaging. Additionally, the sellers may employ the vivid and exquisite packages as the tactic to appeal to their consumers, who focus no attention on the prices but the psychological satisfaction from the admirable looks from their friends, even the passers-by, when they walk on the street with an eye-catching and flamboyant packages in their hands.
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